Deeper meanings
The invention of tampons was a huge leap in the way the world acknowledges and caters for women’s health. But, along with this revelation came labelling and expectation setting. For almost a century, ‘traditional’ women’s health companies have been pigeonholing us.
By choosing to name one tampon size ‘regular’, these companies set a precedent for what is now an industry that feeds off women thinking they’re ‘irregular’. Society thrives off us trying to be something else - it makes for great sales. We say to hell with that.
You’re awesome as you are. By combining super and regular, we’re leaning into those labels and redefining them, flipping archaic perceptions on their heads and encouraging women and girls to be unapologetically themselves.
We’re just a bunch of super regular women, doing super regular things.
Day-to-day meanings
We know that some of the most frustrating symptoms of PMDD and PMS are the fluctuating moods, fireballs of anger, and almost instant irritability that come over us. They shift us into a different state of mind, a different personality.
One that doesn’t feel like us. So, we created a product that works in many different areas of the body to help keep our systems steady. It helps bring us back from the lowest lows, restoring our rhythm, so we can feel ourselves 24/7, every day of the cycle.
